Blue jeans have been born for nearly a century and a half. In 1873, Levi Strauss and Jacob Davis applied for a patent to install rivets at the stress points of men’s overalls. Nowadays, jeans are not only worn at work, but also appear on various occasions around the world, from work to meeting friends, and even in city celebrations.
Although most people may wear pajamas at the beginning of the epidemic, consumers want more elegant but still comfortable clothes when they enter 2022.
Maria Rugolo, a clothing industry analyst at NPD group, said: “the epidemic has accelerated the development trend of comfortable clothing and made jeans loose. The rise of various styles of jeans has given consumers of all ages more varieties and choices at the right time. Consumers hope to have more styles in addition to the original ones in the wardrobe.”
According to a report by research and markets, the global cowboy market is expected to reach $76.1 billion by 2026. Statista is more optimistic about the market forecast, which is expected to reach US $87.4 billion by 2027, higher than US $63.5 billion in 2020.
According to cotton incorporated 2021 global cowboy Research Report, when people consider that most consumers (87%) plan to buy Cowboys more frequently in the coming year (36%) or as much as last year (51%). This percentage is higher than the planned purchase of more sports pants (81%), bodysuits or jogging pants (82%), tight pants (80%), skirts or dresses (80%), casual pants such as shorts or chinos (79%) and Formal Pants (76%).
According to the global jeans Research Report, when describing their attitude towards jeans, more than half of global consumers (56%) said, “I have a lot of jeans to choose from and like to wear them often.”. Another 34% said, “my wardrobe is full of jeans, and I like wearing them.” 9% said they have some jeans but don’t wear them often. Only 1% said, “jeans don’t fit me.”
In maurices, a women’s clothing retailer in Minnesota, jeans are at the top of the pop charts as temperatures begin to rise in spring. At present, according to the brand introduction, Edgley ™ Shorts and cropped jeans are attracting consumers’ attention. Consumers are also interested in the popular wear curling. As for the jeans, the trumpet shaped outline has gained great attraction, especially the high waist. Nevertheless, customers still like Morris’ tried and tested ‘dark washed skinny jeans.
The global denim research report found that consumers still love tight jeans. The report also found that tight jeans are still the most popular style for women worldwide (42%). Followed by slim fit (36%), straight legged pants (32%), regular type (30%), casual type (22%), boot type and boyfriend type (both 16%), horn type and wide legged type (both 13%), followed by tapered and loose type (both 11%).
Lee has a lot of skinny jeans to choose from, although it constantly renovates the modern retro style, including the Retro High Waist stitched horn; Light blue high waist straight leg jeans; Loose pants; And Lee xsmiley launched a cooperation fund to commemorate smiley.
Levi’s fresh collection is inspired by its 1970s fresh product line, including jeans made with natural dyes and water-saving technology. The brand also worked with designer collina Strada to launch a limited number of 501 Jeans and truck jackets decorated with color cards and rhinestones. Levi is continuing its wellthread sustainable collection, which is made of 100% recycled cotton and linen blends.
According to the global jeans Research Report, the vast majority of consumers (77%) said that when they buy a new pair of jeans, they are cotton, which is very important to them. In addition, one in five consumers said that it had become more important for them that jeans were made of cotton in the past year. Although various brands are blending cotton with other fibers, most consumers (72%) say they prefer cotton based jeans.
According to the global denim Research Report, global consumers believe that the quality of cotton denim is the highest (82%). They also believe that, compared with man-made fiber blended jeans, cotton jeans are the most authentic (80%), the most trustworthy / reliable (80%), the most sustainable or environmentally friendly (80%), the most durable (78%), the softest (76%), the most breathable (75%) and the most comfortable (74%).
On the occasion of another birthday of blue jeans, NPD’s Rugolo stressed that in the post epidemic era, jeans can meet all kinds of needs, from leisure to dressy.
She said, “jeans make consumers interested in various styles and uses, maintain the fashion sense of the whole category, and promote sales growth.”
——–Article excerpted from FabricsChina
Post time: Jul-19-2022