Imyenda yubururu yavutse hafi ikinyejana nigice. Mu 1873, Levi Strauss na Jacob Davis basabye ipatanti yo gushyira imirongo aho bahangayikishijwe n'abagabo. Muri iki gihe, amajipo ntabwo yambarwa ku kazi gusa, ahubwo agaragara no mu bihe bitandukanye ku isi, kuva ku kazi kugeza guhura n'inshuti, ndetse no mu birori byo kwizihiza umujyi.
Nubwo abantu benshi bashobora kwambara pajama mugitangira cyicyorezo, abaguzi bifuza imyenda myiza ariko iracyari nziza iyo binjiye muri 2022.
Maria Rugolo, umusesenguzi w’inganda z’imyenda mu itsinda rya NPD, yagize ati: “iki cyorezo cyihutishije iterambere ry’imyambarire myiza kandi bituma imyenda idakuka. Kuzamuka muburyo butandukanye bwa jeans byahaye abakoresha imyaka yose ubwoko bwinshi no guhitamo mugihe gikwiye. Abaguzi bizeye ko bazagira uburyo bwinshi bwiyongera ku mwimerere uri mu myenda. ”
Raporo y’ubushakashatsi n’amasoko ivuga ko mu mwaka wa 2026 isoko ry’inka ku isi rizagera kuri miliyari 76.1 z’amadolari y’Amerika.
Dukurikije ipamba yashyizwemo na raporo y’ubushakashatsi bw’inka 2021 ku isi, iyo abantu batekereza ko abaguzi benshi (87%) bateganya kugura Cowboys kenshi mu mwaka utaha (36%) cyangwa nko mu mwaka ushize (51%). Iyi ijanisha rirenze kugura gahunda yo kugura ipantaro ya siporo myinshi (81%), imyenda cyangwa ipantaro yo kwiruka (82%), ipantaro ifatanye (80%), amajipo cyangwa imyenda (80%), ipantaro isanzwe nka ikabutura cyangwa chinos (79 %) n'ipantaro isanzwe (76%).
Raporo y’ubushakashatsi bwakozwe ku isi yose, ubwo yasobanuriraga imyifatire yabo kuri jeans, abarenga kimwe cya kabiri cy’abaguzi ku isi (56%) bagize bati: “Mfite imyenda myinshi yo guhitamo kandi nkunda kuyambara kenshi.” Abandi 34% baravuze bati: "imyenda yanjye yuzuye imyenda, kandi nkunda kuyambara." 9% bavuze ko bafite amajipo ariko ntibayambare kenshi. 1% bonyine ni bo bavuze bati: "imyenda idahuye."
Muri maurice, umucuruzi ucuruza imyenda y'abagore muri Minnesota, jeans iri ku isonga rya pop mugihe ubushyuhe butangiye kwiyongera mu mpeshyi. Kugeza ubu, ukurikije imenyekanisha ryamamaza, Edgley ™ Ikabutura n’imyenda ikarishye bikurura abakiriya. Abaguzi nabo bashishikajwe no kwambara gukundwa. Kubijyanye na jeans, impanda yerekana impanda imaze gukurura cyane, cyane cyane ikibuno kinini. Nubwo bimeze bityo, abakiriya baracyakunda Morris 'yagerageje kandi yipimishije' imyenda yijimye yijimye.
Raporo yubushakashatsi bwa denim ku isi yasanze abaguzi bagikunda amajipo akomeye. Raporo yasanze kandi imyenda ikarishye ikiri uburyo bukunzwe cyane ku bagore ku isi (42%). Bikurikiranye na slim fit (36%), ipantaro yamaguru igororotse (32%), ubwoko busanzwe (30%), ubwoko busanzwe (22%), ubwoko bwa boot nubwoko bwumukunzi (byombi 16%), ubwoko bwamahembe nubwoko bwagutse (byombi 13%), hakurikiraho ubwoko bwafashwe kandi bworoshye (byombi 11%).
Lee afite imyenda myinshi yuzuye uruhu rwo guhitamo, nubwo ihora ivugurura uburyo bwa retro bugezweho, harimo ihembe rya Retro High Waist idoda; Ikirenge cyoroshye cy'ubururu hejuru ikirenge kigororotse; Ipantaro irekuye; Na Lee xsmiley yatangije ikigega cyubufatanye cyo kwibuka inseko.
Icyegeranyo gishya cya Levi cyatewe inkunga nu myaka ya za 1970 ibicuruzwa bishya, harimo imyenda ikozwe mu marangi karemano hamwe n’ikoranabuhanga rizigama amazi. Ikirangantego kandi cyakoranye nuwashushanyaga collina Strada kugirango ashyire ahagaragara umubare muto wa 501 Jeans hamwe namakoti yikamyo ashushanyijeho amakarita yamabara na rhinestone. Levi ikomeje icyegeranyo cyayo cyiza kirambye, ikozwe mumpamba 100% itunganijwe neza.
Raporo y’ubushakashatsi bwakozwe ku isi yose ivuga ko umubare munini w’abaguzi (77%) bavuze ko iyo baguze ikariso nshya, ari ipamba, ari ngombwa kuri bo. Byongeye kandi, umwe mu baguzi batanu yavuze ko byabaye ngombwa kuri bo ko imyenda ikozwe mu ipamba mu mwaka ushize. Nubwo ibirango bitandukanye bivanga ipamba nizindi fibre, abaguzi benshi (72%) bavuga ko bakunda ipantaro ishingiye kumpamba.
Raporo y’ubushakashatsi bwakozwe ku isi yose, abakoresha isi bemeza ko ubwiza bw’ipamba ari bwo buri hejuru (82%). Bizera kandi ko, ugereranije na fibre yakozwe n'abantu, imyenda ya pamba niyo yukuri (80%), yizewe / yizewe (80%), irambye cyangwa yangiza ibidukikije (80%), iramba ( 78%), yoroshye (76%), ihumeka cyane (75%) kandi nziza (74%).
Mu gihe cyo kwizihiza undi munsi w’amavuko y’imyenda yubururu, Rugolo wa NPD yashimangiye ko mu gihe cy’icyorezo cy’icyorezo, amajipo ashobora guhaza ibikenewe byose, kuva mu myidagaduro kugeza kwambara.
Yavuze ati: “imyenda yambara ituma abaguzi bashimishwa nuburyo butandukanye ndetse n’imikoreshereze, gukomeza imyambarire y’icyiciro cyose, no kuzamura ibicuruzwa.”
——– Ingingo yakuwe mu myenda y'Ubushinwa
Igihe cyoherejwe: Nyakanga-19-2022