I-Adidas, isigebenga sezemidlalo saseJamani, kunye noStella McCartney, umyili waseBritane, babhengeze ukuba baza kuphehlelela iimpahla ezimbini ezizinzileyo ze-100% yelaphu le-Hoodie elingenasiphelo kunye nelokhwe yentenetya ye-bio fiber.
Ilaphu le-100% elisetyenzisiweyo kwakhona iHoodie engapheliyo iHoodie sisicelo sokuqala sorhwebo seempahla ezindala zokurisayikilisha i-nucycl. Ngokuka-Stacy Flynn, umseki kunye ne-CEO ye-evrnu, itekhnoloji ye-nucycl "iguqula iimpahla ezindala zibe yimathiriyeli ekrwada ekumgangatho ophezulu" ngokukhupha iibhloko zemolekyuli zemicu yantlandlolo kunye nokudala imicu emitsha ngokuphindaphindiweyo, ngaloo ndlela yandisa umjikelo wobomi bomntu. izinto ezilukiweyo. I-Infinite Hoodie isebenzisa ilaphu elidityanisiweyo le-jacquard elenziwe nge-60% yemathiriyeli entsha ye-nucycl kunye ne-40% ehlaziyiweyo ye-organic cotton. Ukuqaliswa kweHoodie engapheliyo kuthetha ukuba iimpahla eziphezulu zokusebenza ziya kuphinda zisetyenziswe ngokupheleleyo kwixesha elizayo.
Ilokhwe yentenetya ye-Biofibric iphuhliswe ngokudibeneyo kunye neentambo ze-bolt, inkampani ye-bioengineering ezinzileyo yefiber yezinto. Yilokhwe yokuqala yentenetya eyenziwe ngomsonto odityanisiweyo weselulosi kunye nemathiriyeli entsha ye-microsilk. I-Microsilk yiprotheyini esekelwe kwizinto ezenziwe ngezinto ezihlaziyiweyo ezifana namanzi, iswekile kunye nemvubelo, enokuthi i-biodegradable ngokupheleleyo ekupheleni kobomi benkonzo.
Kwisiqingatha sokuqala salo nyaka, iTebu Group Co., Ltd. (emva koko ibizwa ngokuba yi "Tebu") ikhuphe imveliso entsha yokukhusela indalo - i-polylactic acid T-shirt e-Xiamen, kwiPhondo laseFujian. Umlinganiselo we-polylactic acid kwimveliso entsha yenyuka ngokukhawuleza ukuya kuma-60%.
Iasidi yePolylactic ivundisiwe kwaye itsalwa kumbona, iindiza kunye nezinye izityalo ezinesitatshi. Emva kokujikeleza, iba yi-polylactic acid fiber. Iimpahla ezenziwe nge-polylactic acid fiber zingonakaliswa ngokwemvelo kunyaka o-1 emva kokungcwatywa emhlabeni phantsi kwendawo ethile. Ukutshintsha ifayibha yeekhemikhali zeplastiki nge-polylactic acid inokunciphisa umonakalo kwindalo evela kumthombo. Nangona kunjalo, ngenxa yokumelana nobushushu obuphezulu be-polylactic acid, ubushushu benkqubo yayo yokuvelisa kufuneka bube yi-0-10 ℃ ngaphantsi kwe-polyester eqhelekileyo yokudaya kunye ne-40-60 ℃ ngaphantsi kwe-setting.
Ukuxhomekeka kwiqonga layo lobugcisa bokukhusela indalo, likhuthaze ngokukodwa ukukhuselwa kwendalo kulo lonke ikhonkco ukusuka kwimilinganiselo emithathu "yokukhuselwa kwendalo yezinto eziphathekayo", "ukukhusela imveliso yendalo" kunye "nokukhusela indalo yempahla". Ngomhla wosuku lokusingqongileyo lwehlabathi ngoJuni5, 2020, yaphehlelela i-polylactic acid windbreaker, yaba lishishini lokuqala kwishishini ukoyisa ingxaki yombala we-polylactic acid kunye nokuphumeza ukuveliswa kobuninzi beemveliso ze-polylactic acid. Ngelo xesha, i-polylactic acid yayibalelwa kwi-19% yelaphu le-windbreaker yonke. Ngomnye unyaka kamva, kwi-T-shirts ye-polylactic acid yanamhlanje, lo mlinganiso unyuke ngokukhawuleza ukuya kuma-60%.
Okwangoku, iimveliso ezenziwe ngezinto ezihambelana nokusingqongileyo zibalwe kwi-30% yoluhlu olupheleleyo lweqela leTebu. UTebu uthe ukuba zonke iingubo zeemveliso zeTebu zitshintshwa ngefiber ye-polylactic acid, i-300million cubic metres yegesi yendalo ingagcinwa ngonyaka, okulingana nokusetyenziswa kweeyure ze-2.6 ze-kilowatt zombane kunye neetoni ze-620000 zamalahle.
Ngokutsho kwe-spoiler ekhethekileyo, umxholo we-PLA wee sweatshi ezinithiweyo abaceba ukuzisungula kwikota yesibini ka-2022 ziya kwandiswa ngakumbi ukuya kuma-67%, kwaye i-100% i-windbreaker ecocekileyo ye-PLA iya kusungulwa kwikota yesithathu yalo nyaka. Kwixesha elizayo, iTebu ngokuthe ngcembe iya kufezekisa impumelelo ekusetyenzisweni kweemveliso zepolylactic acid enye, kwaye izame ukufezekisa ukukhutshwa kwemarike yexesha elinye ngaphezulu kwesigidi seemveliso zepolylactic acid ngo-2023.
Kwinkomfa yabezindaba kwangolo suku lunye, uTebu ukwabonise zonke iimveliso zokhuselo lokusingqongileyo zeqela “losapho lokhuseleko lokusingqongileyo”. Ukongeza kwiimpahla esele zenziwe nge-polylactic acid, kukho izicathulo, iimpahla kunye nezixhobo ezenziwe ngekotoni ye-organic, i-serona, i-DuPont yephepha kunye nezinye izinto zokusingqongileyo.
I-Allbirds: zuza indawo kwimarike yezemidlalo yolonwabo ekhuphisanayo ngokusebenzisa izixhobo ezitsha kunye nengqikelelo yozinzo.
Kunokuba nzima ukucinga ukuba zonke iintaka, "intandokazi" kwintsimi yokusetyenziswa kwezemidlalo, zisekwe iminyaka emi-5 kuphela.
Ukusukela oko yasekwayo, i-allbirds, uphawu lwezihlangu olugxininisa impilo kunye nokukhuselwa kwendalo, inemali engaphezulu kwe-US $ 200 yezigidi. Ngo-2019, umthamo wokuthengisa weentaka zonke ufikelele kwi-US $ 220 yezigidi. I-Lululemon, uphawu lwempahla yezemidlalo, yayinengeniso ye-US $ 170million ngonyaka ngaphambi kokuba ifake isicelo se-IPO.
Ukukwazi kwee-Allbirds ukufumana indawo kukhuphiswano oluphezulu lwentengiso yemidlalo yolonwabo ayinakwahlulwa kwinguqulelo yazo kunye nokuphononongwa kwezinto ezintsha. Ii-Allbirds zilungile ekusebenziseni imathiriyeli eyahluka-hlukeneyo yokuyila ngokuthe gqolo ukwenza izinto ezitofotofo, ezithambileyo, ezikhaphukhaphu, eziluhlaza kunye nezinobuhlobo nokusingqongileyo.
Thatha uthotho lwembaleki yomthi eyasungulwa ziintaka zonke ngoMatshi2018 njengomzekelo. Ukongeza kwi-insole yoboya eyenziwe ngoboya be-merino, izinto eziphezulu zolu luhlu zenziwe nge-pulp ye-eucalyptus yaseMzantsi Afrika, kwaye i-midsole entsha ye-midsole igwebu elimnandi yenziwe ngeswekile yaseBrazil. Ifayibha zommoba zikhaphukhaphu kwaye ziyaphefumla, ngelixa ifayibha ye-Eucalyptus yenza umntla ukhululeke ngakumbi, uphefumle kwaye ube silky.
Amabhongo e-Allbirds awaphelelanga kwishishini lezihlangu. Iqalile ukwandisa umgca wayo woshishino kwiisokisi, iimpahla kunye nezinye iindawo. Into ehlala ingatshintshi kukusetyenziswa kwezinto ezintsha.
Ngo-2020, yazisa uchungechunge "olulungileyo" lwetekhnoloji eluhlaza, kunye neT-shirt yeTrino crab eyenziwe ngezinto zeTrino + chitosan yayinomtsalane. Izinto ze-Trino + i-chitosan yintsinga ezinzileyo eyenziwe kwi-chitosan kwiqokobhe loononkala benkunkuma. Ngenxa yokuba akufuneki ukuba ithembele kwizinto ezikhupha isinyithi ezifana ne-zinc okanye isilivere, inokwenza iimpahla zibe ne-antibacterial kunye neyomelele.
Ukongeza, ii-allbirds ziceba ukusungula izihlangu zesikhumba ezenziwe ngesikhumba esekwe kwisityalo (ngaphandle kweplastiki) ngoDisemba ka-2021.
Ukusetyenziswa kwezi mathiriyeli zintsha kwenze ukuba iimveliso ze-allbirds zikwazi ukuphumeza izinto ezintsha ezisebenzayo. Ukongeza, ukuzinza kwezi zixhobo zitsha kukwayinxalenye ebalulekileyo yexabiso lebrendi yazo.
Iwebhusayithi esemthethweni yee-allbirds ibonisa ukuba i-carbon footprint yepere ye-sneakers eziqhelekileyo yi-12.5 kg ye-CO2e, ngelixa i-carbon footprint yezihlangu eziveliswe yi-allbirds yi-7.6 kg ye-CO2e (i-carbon footprint, oko kukuthi, ukukhutshwa kwegesi ye-greenhouse iyonke ebangelwa abantu, iziganeko, imibutho, iinkonzo okanye iimveliso, ukulinganisa ifuthe lemisebenzi yabantu kwindalo esingqongileyo).
Ii-Allbirds ziya kuphinda zibonise ngokucacileyo kwiwebhusayithi yazo esemthethweni ukuba zingakanani na izibonelelo ezinokugcinwa ngezinto ezihambelana nokusingqongileyo. Umzekelo, xa kuthelekiswa nezinto zemveli ezifana nomqhaphu, imathiriyeli ye-Eucalyptus fiber esetyenziswa ziintaka zonke zehlisa ukusetyenziswa kwamanzi nge-95% kunye nokukhutshwa kwekhabhoni ngesiqingatha. Ukongeza, iintambo zeemveliso ze-allbirds zenziwe ngeebhotile zeplastiki ezinokuphinda zisetyenziswe.(Umthombo: I-Xinhua yezemali kunye noqoqosho, amandla kaYiba, inethiwekhi, ukugqitywa okupheleleyo kweqonga lelaphu lelaphu）
Ifashoni ezinzileyo - ukusuka kwindalo ukuya ekubuyeleni kwindalo
Enyanisweni, kwangoko kulo nyaka, ngaphambi kokuba i-China ibeke phambili ingcamango "ye-carbon peaking kunye ne-carbon neutralization", ukukhuselwa kwendalo, uphuhliso oluzinzileyo kunye noxanduva lwentlalo ibe enye yemigudu eqhubekayo yamashishini amaninzi. Ifashoni ezinzileyo iye yaba yindlela enkulu yophuhliso lweshishini lempahla yehlabathi elingenakuhoywa. Abathengi abaninzi ngakumbi baqala ukunikela ingqalelo kukubaluleka okulungileyo kweemveliso kwindalo esingqongileyo - nokuba zinokuphinda zisetyenziswe, nokuba zinokubangela ungcoliseko oluphantsi okanye ungcoliseko lwendalo, kwaye balindeleke ngakumbi ukwamkela izimvo eziqulethwe kuyo. iimveliso. Basenokubonisa ukuxabiseka kwabo kunye nodumo lwabo ngelixa besukela ifashoni.
Iimpawu eziphambili ziyaqhubeka nokusungula:
U-Nike usandul 'ukukhulula uchungechunge lokuqala "lokufudukela kwi-zero" lwempahla yangaphantsi yokukhusela indalo, ejolise ekufezekiseni ukukhutshwa kwekhabhoni ye-zero kunye ne-zero inkunkuma ngo-2025, kwaye amandla avuselelwe kuphela asetyenziswa kuzo zonke izibonelelo zayo kunye neentambo zokubonelela;
ULululemon uqalise ngesikhumba njengezinto ezenziwe nge-mycelium ngoJulayi kulo nyaka. Kwixesha elizayo, iya kuphehlelela inayiloni enezityalo njengezinto ezikrwada zokutshintsha amalaphu enayiloni emveli;
Ibrendi yezemidlalo yase-Italiyane uPaul & Shark usebenzisa umqhaphu osetyenzisiweyo kunye neplastiki esetyenzisiweyo ukwenza iimpahla;
Ukongeza kwiibrendi ezisezantsi, iibrendi zefiber ezinyukayo zihlala zifuna impumelelo:
NgoJanuwari kunyaka ophelileyo, inkampani ye-Xiaoxing yasungula i-creora regen spandex eveliswe nge-100% yezithako ezihlaziyiweyo;
Iqela laseLanjing lisungule imicu ye-hydrophobic eyonakaliswa ngokupheleleyo kwizityalo kulo nyaka.
Ukusuka kwi-recyclable, i-recyclable ukuya kwi-renewable, kwaye emva koko ukuya kwi-biodegradable, uhambo lwethu lulwandle lweenkwenkwezi, kwaye injongo yethu kukuyithatha kwindalo kwaye sibuyele kwindalo!
Ixesha lokuposa: Jun-02-2022