I-jeans eluhlaza okwesibhakabhaka iye yazalwa cishe iminyaka eyikhulu nesigamu. Ngo-1873, u-Levi Strauss no-Jacob Davis bafaka isicelo selungelo lobunikazi lokufaka ama-rivets ezindaweni ezicindezelayo zama-ovaroli amadoda. Namuhla, i-jeans ayigqokwa kuphela emsebenzini, kodwa futhi ibonakala ngezikhathi ezihlukahlukene emhlabeni jikelele, kusukela emsebenzini ukuya ekuhlanganeni nabangane, ngisho nasemikhosini yedolobha.
Yize iningi labantu lingagqoka amaphijama ekuqaleni kwalolu bhubhane, abathengi bafuna izingubo zikanokusho kodwa ezisantofontofo lapho bengena ngo-2022.
UMaria Rugolo, umhlaziyi wemboni yezimpahla zokugqoka eqenjini le-NPD, uthe: “Lolu bhubhane selukhuphule izinga lokuthuthukiswa kwezimpahla zokugqoka ezintofontofo futhi lwenza ama-jean axega. Ukukhuphuka kwezitayela ezihlukahlukene ze-jeans kunikeze abathengi bayo yonke iminyaka izinhlobo eziningi nokukhetha ngesikhathi esifanele. Abathengi banethemba lokuthi bazoba nezitayela eziningi ngaphezu kwezakuqala ezikuwodilophu.”
Ngokombiko wocwaningo nezimakethe, imakethe yomhlaba wonke ye-cowboy kulindeleke ukuthi ifinyelele ku-$ 76.1 billion ngo-2026. I-Statista inethemba elikhulu ngesibikezelo semakethe, okulindeleke ukuthi sifinyelele e-US $ 87.4 billion ngo-2027, ephakeme kune-US $ 63.5 billion ngo-2020.
Ngokusho kukakotini ohlanganiswe ne-2021 global cowboy Research Report, lapho abantu becabanga ukuthi abathengi abaningi (87%) bahlela ukuthenga ama-Cowboys njalo ngonyaka ozayo (36%) noma kakhulu ngonyaka odlule (51%). Leli phesenti lingaphezulu kokuthengwa okuhleliwe kwamabhulukwe ezemidlalo engeziwe (81%), amasudi omzimba noma amabhulukwe okugijima (82%), amabhulukwe ampintshayo (80%), iziketi noma izingubo (80%), amabhulukwe avamile njengezikhindi noma ama-chinos (79) %) kanye namabhulukwe asemthethweni (76%).
Ngokombiko we-global jeans Research Report, lapho bechaza isimo sabo sengqondo ngamajini, ngaphezu kwengxenye yabathengi bomhlaba wonke (56%) bathi, “Nginamajini amaningi engingakhetha kuwo futhi ngithanda ukuwagqoka njalo.”. Abanye abangu-34% bathi, "ikhabethe lami ligcwele amajini, futhi ngiyathanda ukuwagqoka." U-9% uthe banawo amajini kodwa abawagqoki njalo. U-1% kuphela owathi, “ijeans ayingilingani.”
E-maurices, umthengisi wezingubo zabesifazane e-Minnesota, ama-jeans aphezulu kumashadi e-pop njengoba amazinga okushisa eqala ukwenyuka entwasahlobo. Njengamanje, ngokwesethulo somkhiqizo, ama-Edgley ™ Shorts namajini anqanyuliwe aheha ukunaka kwabathengi. Abathengi nabo banentshisekelo ku-curling yokugqoka edumile. Ngokuqondene nama-jeans, uhlaka olumise okwecilongo luye lwakhangwa kakhulu, ikakhulukazi okhalweni oluphakeme. Noma kunjalo, amakhasimende asathanda uMorris' azama futhi ahlola 'amajini acwebezelayo ahlanzwe amnyama.
Umbiko wocwaningo lwe-denim emhlabeni wonke uthole ukuthi abathengi basawathanda ama-jean aqinile. Lo mbiko uphinde wathola ukuthi amajini aqinile aseyisitayela esithandwa kakhulu kwabesifazane emhlabeni jikelele (42%). Kulandelwa ukulingana okuncane (36%), amabhulukwe anemilenze eqondile (32%), uhlobo olujwayelekile (30%), uhlobo olujwayelekile (22%), uhlobo lwebhuthi nohlobo lwesoka (kokubili u-16%), uhlobo lwempondo nohlobo lwemilenze ebanzi (kokubili 13%), kulandelwa uhlobo olucijile noluxegayo (kokubili u-11%).
U-Lee unenqwaba ye-skinny jeans ongakhetha kuyo, nakuba ehlala evuselela isitayela sesimanje se-retro, kuhlanganise nophondo oluthungiwe lwe-Retro High Waist; Ijeans yomlenze oqondile okwesibhakabhaka oluhlaza okwesibhakabhaka okhalweni oluphakeme; Amabhulukwe axega; Futhi u-Lee xsmiley wethule isikhwama sokubambisana ukuze akhumbule ukumamatheka.
Iqoqo elisha likaLevi liphefumulelwe umugqa walo womkhiqizo omusha wama-1970, okuhlanganisa ama-jeans enziwe ngodayi bemvelo kanye nobuchwepheshe bokulondoloza amanzi. Lo mkhiqizo uphinde wasebenza nomklami u-collina Strada ukwethula inombolo elinganiselwe yamaJeans angu-501 namajakhethi wamaloli ahlotshiswe ngamakhadi anombala nama-rhinestones. I-Levi iqhubeka neqoqo layo eliqhubekayo le-wellthread, elenziwe ngo-100% wenhlanganisela kakotini egaywe kabusha nelineni.
Ngokombiko we-global jeans Research Report, iningi labathengi (77%) lathi uma lithenga i-jean entsha, liwukotini, okuyinto ebaluleke kakhulu kubo. Ngaphezu kwalokho, umthengi oyedwa kwabahlanu uthe sekubaluleke kakhulu kubo ukuthi i-jeans yenziwe ngokotini ngonyaka odlule. Nakuba izinhlobo ezahlukene zemikhiqizo zihlanganisa ukotini neminye imicu, abathengi abaningi (72%) bathi bakhetha ama jeans asekelwe ukotini.
Ngokombiko we-Global denim Research Report, abathengi bomhlaba wonke bakholelwa ukuthi ikhwalithi ye-cotton denim iphakeme kakhulu (82%). Bakholelwa nokuthi, uma kuqhathaniswa namajini ahlanganiswe nefayibha enziwe umuntu, amajini kakotini angawona ayiqiniso kakhulu (80%), athembeke kakhulu / athembekile (80%), asimeme kakhulu noma anobungani bemvelo (80%), ahlala isikhathi eside kakhulu ( 78%), ezithambile (76%), eziphefumula kakhulu (75%) futhi zikhululekile kakhulu (74%).
Ngolunye usuku lokuzalwa lwe-jeans eluhlaza okwesibhakabhaka, uRugolo we-NPD wagcizelela ukuthi esikhathini sobhubhane, ama-jeans angahlangabezana nazo zonke izinhlobo zezidingo, kusukela ekuphumuleni kuye ekugqokeni.
Uthe, “ama-jeans enza abathengi babe nentshisekelo ezitayeleni nasekusetshenzisweni okuhlukahlukene, alondoloze umuzwa wemfashini waso sonke isigaba, futhi akhuthaze ukukhula kokuthengisa.”
——–Isihloko sicashunwe ku-FabricsChina
Isikhathi sokuthumela: Jul-19-2022